meet our maker
Dynamic, passionate and driven, with an epicurean’s delight in beauty and art, founder and creative director Sarah Beydoun designs handbags and accessories known for their stellar craftsmanship and vibrant, high-spirited appeal.
Born and raised in Beirut, Sarah’s unconventional journey in fashion began during the final year of her master’s degree in sociology, when she was conducting research at Dar Al Amal, a local NGO that rehabilitates women at risk and female ex-prisoners.
Soon after, she decided to set up a business that would employ the women she’d met during her fieldwork. She launched Sarah’s Bag in 2000, bringing together her love of fashion and design with the mission to empower underprivileged women. Sarah’s exuberant persona shines through each of her hip, whimsical and luxuriously handcrafted creations.
In 2014, in a push to expand the label’s international reach, Sarah’s sister Malak, an advertising and fashion publishing professional, joined the company as a partner.
In 2016, the Oslo-based Business for Peace Foundation awarded Sarah its annual prize in recognition of her work as a global business leader who is positively changing the face of business.